Last Updated: May 2026
1. Who We Are
Malta Marketing Agency is a digital marketing agency registered and operating in Malta. We provide SEO, Google Ads, Meta Ads, web development, eCommerce management, and social media marketing services to businesses across Malta and internationally.
Company Name: Malta Marketing Agency
Registered Address: 157A, Triq it-Torri, Sliema, Malta
Email: info@maltamarketing.agency
Website: https://maltamarketing.agency
For any questions about this Privacy Policy or how we handle your data, contact us at info@maltamarketing.agency.
2. Our Commitment to Your Privacy
We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, why we collect it, how we use it, and what rights you have over it.
As a company operating within the European Union, we comply fully with the General Data Protection Regulation (GDPR) (EU) 2016/679 and the Data Protection Act (Chapter 586 of the Laws of Malta), as enforced by the Office of the Information and Data Protection Commissioner (IDPC) of Malta.
We do not sell your personal data to third parties. We do not use your data for any purpose beyond what is described in this policy.
3. What Data We Collect
We collect only the information necessary to provide our services and respond to your enquiries. This includes:
3.1 Information You Provide Directly
When you fill in our contact form, book a consultation, or email us, we may collect:
- Your full name
- Your email address
- Your phone number (if provided)
- Your website URL
- The service you are enquiring about
- Any message or information you choose to share
3.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical data through cookies and analytics tools:
- Your IP address (anonymised where possible)
- Browser type and version
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring website (how you found us)
- Geographic location (country/city level only)
3.3 Information From Third-Party Platforms
If you interact with us via Google Ads, Meta (Facebook/Instagram), or other advertising platforms, those platforms may share aggregated or anonymised performance data with us as part of campaign management. We do not receive your personal profile data from these platforms without your explicit consent.
4. Why We Collect Your Data (Legal Basis)
Under GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Responding to contact form enquiries | Name, email, message | Legitimate interests / pre-contractual steps |
| Providing our services to clients | Contact details, business information | Performance of a contract |
| Sending you information you requested | Email address | Consent |
| Improving our website and services | Analytics data | Legitimate interests |
| Running Google and Meta ad campaigns | Anonymised audience data | Consent (via cookie preferences) |
| Legal and financial record keeping | Client and billing information | Legal obligation |
We will never process your data for a purpose that is incompatible with the reason it was originally collected.
5. Cookies and Tracking Technologies
Our website uses cookies — small text files stored on your device — to improve your experience and help us understand how visitors use our site.
5.1 Types of Cookies We Use
Essential Cookies
These are required for the website to function. They cannot be disabled. They do not collect personal data.
Analytics Cookies
We use Google Analytics and Google Tag Manager to understand how visitors interact with our website. This data is anonymised and used only to improve our content and user experience. No personal profiles are built.
Marketing and Advertising Cookies
We use Google Ads and Meta Pixel to measure the effectiveness of our advertising campaigns and, where consent is given, to show relevant ads to users who have visited our website. These cookies may track your browsing activity across other websites.
5.2 Managing Your Cookie Preferences
You can control and withdraw your cookie consent at any time through your browser settings or by contacting us. Please note that disabling certain cookies may affect the functionality of our website.
You can also opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.
For Meta advertising cookies, visit Meta’s Privacy Centre.
6. How We Use Your Data
We use the data we collect for the following purposes:
- To respond to your enquiries — when you contact us via our form or email, we use your details to reply to you
- To provide our services — for clients who engage us, we use contact and business information to deliver agreed work
- To send relevant communications — if you have requested information or agreed to receive updates, we may send you relevant content. You can unsubscribe at any time.
- To improve our website — analytics data helps us understand which pages perform well, where visitors drop off, and how to improve our content
- To run and measure advertising campaigns — we use aggregated and anonymised data to manage paid campaigns on behalf of clients and to measure the performance of our own marketing
7. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purpose it was collected:
| Type of Data | Retention Period |
|---|---|
| Contact form enquiries (non-clients) | 12 months from last contact |
| Client records and communications | 7 years (as required by Maltese tax and accounting law) |
| Website analytics data | 26 months (Google Analytics default, anonymised) |
| Cookie consent records | 12 months |
After the relevant retention period, data is securely deleted or anonymised.
8. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We may share your information with the following trusted third parties only where necessary:
- Google LLC — for Analytics, Google Ads, and Google Tag Manager (data processed under Google’s Privacy Policy and EU Standard Contractual Clauses)
- Meta Platforms Ireland Ltd — for Meta Ads and Pixel (data processed under Meta’s Data Policy)
- Calendly — for scheduling consultations (data processed under Calendly’s Privacy Policy)
- WPForms / WordPress — for processing contact form submissions (hosted on our server)
- Accounting and legal professionals — where required for financial or legal compliance, subject to professional confidentiality obligations
All third-party processors we work with are required to handle your data lawfully, securely, and in accordance with GDPR. Where data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place (such as EU Standard Contractual Clauses).
9. Your Rights Under GDPR
As a resident of Malta or any EU/EEA country, you have the following rights regarding your personal data:
Right of Access
You have the right to request a copy of the personal data we hold about you.
Right to Rectification
If any information we hold is inaccurate or incomplete, you have the right to request that we correct it.
Right to Erasure (“Right to Be Forgotten”)
You may request that we delete your personal data where there is no compelling reason for us to continue processing it.
Right to Restrict Processing
You can ask us to temporarily stop processing your data while a dispute is resolved.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format so you can transfer it to another organisation.
Right to Object
You may object to us processing your data where we rely on legitimate interests as our legal basis.
Right to Withdraw Consent
Where we process your data based on your consent (for example, marketing emails or cookies), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint
If you believe we have mishandled your data, you have the right to lodge a complaint with the Maltese supervisory authority:
Office of the Information and Data Protection Commissioner (IDPC)
Floor 2, Airways House, High Street, Sliema SLM 1549, Malta
Website: idpc.org.mt
Email: idpc.info@idpc.org.mt
Tel: +356 2328 7100
To exercise any of your rights, contact us at info@maltamarketing.agency. We will respond within 30 days as required by GDPR.
10. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, disclosure, or alteration. These include:
- SSL encryption on all pages of our website (HTTPS)
- Restricted access to personal data on a need-to-know basis
- Regular review of our data handling practices
- Secure hosting infrastructure
While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure. If you have concerns about a specific interaction, please contact us directly.
11. Children’s Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@maltamarketing.agency and we will delete it promptly.
12. Links to Other Websites
Our website may contain links to third-party websites (for example, our scheduling tool Calendly or partner platforms). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before submitting any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website after any changes constitutes your acknowledgement of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please get in touch:
Malta Marketing Agency
157A, Triq it-Torri, Sliema, Malta
Email: info@maltamarketing.agency
Website: https://maltamarketing.agency
We aim to respond to all privacy-related enquiries within 5 business days.