How Franks Perfumery
Grew Clicks +24%
in Just 3 Months
Malta’s established fragrance and beauty retailer needed a full-stack SEO overhaul. Here’s exactly how Malta Marketing Agency delivered measurable results quarter over quarter.
Meet Franks
Perfumery Malta
Franks Perfumery is one of Malta’s most trusted beauty and fragrance retailers, offering a curated range of perfumes, attars, gift boxes, and luxury skincare products — all delivered nationally across Malta.
With a loyal customer base and a compelling product range spanning mass-market to niche luxury, Franks had every ingredient for search dominance. They just needed an SEO partner who understood the Maltese beauty market deeply enough to unlock it.
Strong Brand,
Untapped Search Potential
When Franks Perfumery engaged Malta Marketing Agency, they were generating traffic — but nowhere near what their brand authority and product catalogue deserved. A comprehensive audit revealed four critical gaps holding them back.
Underperforming Organic Rankings
Despite being a household name in Maltese perfumery, Franks sat at an average position of 9 in Google — just outside the critical top-5 where most click-through volume is concentrated in the beauty and fragrance vertical.
Low Click-Through Rate
An average CTR of 2.8% signalled weak title tags and meta descriptions failing to convert impressions into visits. Competitors with inferior products were outperforming Franks purely on SERP copy — a fixable problem with proper on-page SEO.
Content Gaps Across Product Pages
Category and product pages lacked depth, buyer-intent keyword targeting, and schema markup. Perfume and skincare shoppers in Malta were searching for specific brands and products that Franks stocked — but the pages weren’t optimised to capture that intent.
Fragmented Technical Foundation
Slow page speeds, missing structured data for products and reviews, and incomplete internal linking were limiting how efficiently Google could crawl, index, and rank the site’s full product catalogue across all fragrance and beauty categories.
What We Did in
3 Months
We executed a focused, full-stack SEO campaign across three interconnected pillars — engineered to deliver compounding results that are visible from the very first reporting period.
Technical SEO & Core Web Vitals
Rebuilt the technical foundation to ensure Google could crawl, index, and rank every page quickly and accurately.
- Full technical audit & error resolution
- Core Web Vitals optimisation
- Product & review schema markup
- Canonical tags & redirect architecture
- XML sitemap & robots.txt overhaul
- Mobile performance improvements
On-Page & Content Optimisation
Rewrote and optimised every major category and product page to dominate Maltese beauty, perfume, and fragrance searches.
- Keyword research across all categories
- Category page content rewrites
- Title tag & meta description overhaul
- Product page SEO copywriting
- FAQ & supporting content pages
- Internal linking architecture redesign
Authority & CTR Optimisation
Built brand authority and maximised click-through rates by improving how Franks appears — and performs — in every search result.
- SERP snippet A/B optimisation
- Rich result & featured snippet targeting
- Local citations & Google Business update
- Outreach to Malta lifestyle & beauty blogs
- Brand mention & link acquisition
- Digital PR for seasonal campaigns
Numbers That
Speak for Themselves
Within a single 3-month reporting window, Franks Perfumery Malta saw significant, measurable improvement across every organic search metric tracked in Google Search Console — all four metrics moving in the right direction simultaneously.
Total Organic Clicks
Nearly 29,000 additional visitors reached Franks from organic search in just one quarter — without spending an extra cent on paid advertising.
Total Impressions
Franks Perfumery is now surfacing for over 580,000 more search queries per quarter — a compounding visibility advantage that grows with every passing month.
Average CTR
Rewritten title tags and meta descriptions are converting more impressions into clicks — meaning Franks earns more traffic without needing any additional ranking improvements.
Average Position
A jump from position 9 to 6.9 is not a small shift — it represents crossing from page-one obscurity into the zone where most real clicks occur, driving the 24% traffic surge.
We knew our store had the products and the reputation — we just weren’t showing up where our customers were searching. Malta Marketing Agency changed that completely. In just three months our clicks went up by nearly 25%, we moved into the top 7 positions on Google, and our CTR improved across the board. The difference is visible every single day in our traffic and in our sales. These are the people every Maltese eCommerce business needs in their corner.
Let’s Make Your Brand
Malta’s Next Success Story
Get a free SEO audit and discover exactly where your website is leaving traffic — and revenue — on the table.