How Print247
Hit 7.55M Impressions
in 16 Months
A national custom packaging brand in the US was invisible on Google. Here's how Malta Marketing Agency built them a search engine powerhouse — from scratch.
Meet Print247
USA
Print247.us is a US-based B2B custom packaging company offering a comprehensive range of products — custom boxes, mylar bags, labels & stickers, signs & banners, and business cards. They serve brands across every major industry, from food and cannabis to cosmetics and ecommerce retail.
Operating nationally across the United States, Print247 competes in one of the most saturated packaging niches online. They had a strong product catalogue and competitive pricing — but virtually no organic search presence to show for it.
A Strong Product,
Zero Search Presence
When Print247 came to us, they were pouring budget into paid ads with nothing to show organically. A thorough audit revealed four core problems strangling their growth.
Buried in a Saturated Market
The US custom packaging space is dominated by heavily-funded incumbents. Print247 had virtually no page-one rankings despite offering 400+ products — less than 900 organic monthly sessions before the campaign began.
Thin & Duplicate Product Content
Category and product pages had minimal, duplicated content. Without keyword-rich, unique copy and proper schema markup, Google had no reason to surface Print247 over better-optimised competitors targeting the same packaging queries.
Critical Technical SEO Debt
An audit uncovered 340+ technical errors: duplicate meta tags, missing canonicals, crawl blocks, and Core Web Vitals in the failing range. Page load time was 4.2s — a serious ranking liability in ecommerce.
Zero Backlink Authority
Domain authority sat at just 12 with no referring domains of consequence. Without link equity, even well-optimised pages couldn't compete against established packaging brands with years of accumulated authority.
What We Did Across
16 Months
A systematic, data-driven SEO campaign built across three interconnected pillars — technical foundation, content authority, and link equity.
Technical SEO Overhaul
Rebuilt Print247's technical foundation from the ground up — fixing every crawl issue and bringing Core Web Vitals to passing across all metrics.
- 340+ technical error fixes
- Core Web Vitals: 4.2s → 1.7s load
- Canonical & redirect architecture
- XML sitemap + robots.txt audit
- Product & review schema markup
- Mobile performance optimisation
Keyword & Content Strategy
Mapped 2,400+ keywords across all packaging categories, then rewrote and expanded every major page to dominate commercial US packaging searches.
- 2,400+ keyword research & mapping
- 80+ category & product page rewrites
- 24 strategic blog articles published
- Meta titles & descriptions overhaul
- FAQ & supporting content pages
- Topic cluster architecture built
Authority & Link Building
Built sustained link equity through targeted outreach to packaging publications, B2B directories, and industry blogs — growing domain authority by 217%.
- 140+ high-quality backlinks earned
- Domain authority: DA 12 → DA 38
- Outreach to packaging & B2B blogs
- Internal link architecture redesign
- Local citations & brand mentions
- Digital PR for product campaigns
Numbers That
Speak for Themselves
Over 16 months, Print247's Google Search Console tells the story of a brand that went from invisible to a dominant national search presence — 7.55 million impressions and climbing.
Total Organic Clicks
Over 21,000 targeted clicks from buyers actively searching for custom packaging solutions across the US — all organic, zero ad spend.
Total Impressions
Print247 is now surfacing for millions of packaging-related queries every month — a search presence that simply didn't exist before MMA stepped in.
Average CTR
CTR reflects a campaign still scaling into page-one positions. As rankings consolidate — where 3–5% CTR is standard — clicks will compound dramatically.
Average Position
Average position of 26.5 across a massive keyword set — with top rankings already achieved for key terms like "custom boxes USA" and "wholesale mylar bags."
We had a great product range and competitive pricing, but Google simply didn't know we existed. Malta Marketing Agency changed everything. Within months we were ranking for terms we'd never competed on before — and the impressions just kept climbing. We've cut our paid ad spend significantly while growing organic revenue. 7.5 million search appearances later, we're finally the brand we always knew we could be.
Let's Make Your Brand
The Next Success Story
Get a free SEO audit and discover exactly where your website is leaving traffic — and revenue — on the table.